diskusbooks Chapter 266 Benefits
Chapter 266 Benefits
"If the other party becomes the deputy store manager with his own ability within these five years, you will have to write a letter to Lu Lu Tong and have someone at Lu Lu Tong take the letter to the person in charge of Piao Miao Pavilion, asking the person in charge to arrange the other party's whereabouts and send a new clerk to fill the vacancy."
Seeing Lin Jinxiu frowning, Lin Chuyi changed the subject and began to talk about the benefits of unified management.
"Don't feel uncomfortable because you are being controlled by others because of so many restrictions. As the old saying goes, there is no order without rules. The formation of a chain brand cannot do without the participation of a large number of people. If there is no high-standard management system to maintain order, then the brand will be a mess and will not last long. This is why I ask you to do this."
"Of course, this system is not without benefits. The 30% of the naming fee and franchise fee we paid is not in vain. As far as the current actual situation is concerned, there are three obvious benefits."
"First, Piao Miao Pavilion is a chain brand. The fifteenth day of the twelfth lunar month is the scheduled opening date. On the same day, nine other Piao Miao Pavilion stores in Lanzhou and Qingzhou will open together with our Piao Miao Pavilion."
"We can use the momentum of opening ten stores simultaneously to quickly raise our value and make a good start in our opening. At the same time, we can also use this opportunity to deter scoundrels from having any evil intentions towards our stores."
"Secondly, as a chain brand, Piao Miao Pavilion has its own exclusive processing factory. At least 90% of the goods sold in each Piao Miao Pavilion store are directly supplied by the factory. In other words, you don't need to worry about the source of the store's goods, nor do you have to worry about the quality of the products."
"Piaomiao Pavilion has trained its own design team. The clothes they design and produce are both good-looking and practical, and they are updated quickly. Basically, we don't have to worry too much about sales. Even when we encounter a change of seasons, we don't have to worry about a backlog of goods."
"Speaking of this, we have to mention the third benefit of unified management. Every time the season changes, chain brands will launch seasonal promotions to clear out inventory and make room for the new season's clothing, without having to worry about inventory backlogs."
"In addition to seasonal promotions, they also launch a variety of discounts on major and minor holidays, anniversaries and other commemorative days to stimulate consumption."
"This type of activity is usually planned and arranged by the headquarters, and the activity process and activity items are distributed to each of its branches. As a franchise store, we also enjoy this benefit. At that time, you only need to arrange the activity according to the contents of the activity manual, and you can basically get a good sales performance during the activity."
Lin Jinxiu and Shen Niang nodded as if they understood. After listening to Lin Chuyi's analysis, they felt that the advantages of this arrangement were indeed much greater than opening their own store.
"No matter how much I say now, you won't be able to experience it firsthand. Next, you will also participate in the preparations for the opening of the new store. I will let you experience the specific operation process once, and then you will know how to handle subsequent activities."
"Second sister, I roughly understand what you mean and I am willing to participate, but we still know too little about Piaomiao Pavilion. Do you have any specific management requirements for Piaomiao Pavilion? Give us a copy and we will go back and study it carefully, otherwise I will be unsure." Lin Jinxiu expressed her thoughts.
"That's no problem. I have the things, but I don't have them with me. I'll give them to you after I get back." Lin Chuyi agreed readily.
"Okay." Seeing Lin Chuyi agree so readily, Lin Jinxiu was very encouraged. She continued, "As for the share issue, I've thought about it carefully. Thirty percent of the franchise fee is a necessary expense. It can't be reduced. I can understand that Madam Shen takes a percentage, and I have no objection, but I can't accept that someone like me who doesn't contribute much takes all the rest."
"You are the one who contributed the most in this matter, so you should be the one who gets the largest share. So my idea is that of the remaining 60%, I will take only 10%, just like Madam Shen, and the rest will belong to you. If you don't agree, I won't get involved."
Lin Chuyi was a little helpless, "Sister, you know me, I really don't need this money, we are sisters, there is no need to do this."
"It's necessary. This is a business. It's different from subsidizing the family. I take what's mine, and I can't take what's not mine."
Lin Chuyi looked at Lin Jinxiu who was serious and could only nod helplessly, "Okay, okay, then let's adjust the profit ratio to 30% each. Although I have invested a lot in the early stage, you will be the main person in charge of the store in the future, so this profit ratio is very suitable."
When Lin Chu saw Lin Jinxiu opening her mouth to refute, she immediately raised her hand to stop him: "It's settled, let's not continue arguing about this. The shop assistants will come in soon and it will be a bad scene."
Lin Jinxiu could only close her mouth helplessly. Suddenly, Lin Jinxiu seemed to remember something. She looked at Lin Chuyi and asked, "Second sister, from what you said just now, we only have the right to operate here for five years. What should we do after five years?"
"Of course, to start your own clothing brand." Lin Chuyi answered confidently.
"Ah?" Lin Jinxiu was a little confused.
"What? Why are you so surprised? Didn't we want to open our own clothing store in the first place? Now we are just prolonging the process, but it doesn't mean we have given up on achieving this goal."
"Sharpening the knife does not delay the chopping of wood. These five years are the business time I have bought for you, and they are also the time left for you to learn."
"You can learn through observation and understanding how chain brands operate, the production costs of various types of clothing, the design concepts of various styles, customer communication skills, and how to deal with emergencies."
"When you open your own clothing store with improved abilities in all aspects, you will take fewer detours than if you open a store without knowing anything, and you will achieve twice the result with half the effort."
"But we already have a successful Piaomiao Pavilion in our county. If I open a similar clothing store, our store cannot compete with Piaomiao Pavilion in terms of fame or strength. How should I do this business?" Lin Jinxiu has begun to worry about the future.
"Big sister, you are thinking the wrong way. There is more than one clothing store in Qingshan County. You can't limit your attention to Piaomiao Pavilion. Let's assume that Piaomiao Pavilion is doing well and the boss intends to open a few more branches in Qingshan County. Even if he opens more than ten or twenty stores at once, it still cannot meet the clothing needs of the entire county."