diskusbooks Chapter 353 Joint Event
Chapter 353 Joint Event
To talk about the cooperation between Qianlaiye and these merchants, we have to start with the voting incident of Lanzhou Weekly.
Earlier, Lanzhou Weekly, owned by Wanjuanshu, launched a nationwide voting campaign to select the top ten most worth-visiting stores in Lanzhou.
When the final results were announced, Yipin Guo, Jiangxinfang and Qilixiang, which were operated and managed by Qian Laiye, directly occupied three of the seats. Not only that, Piaomiao Pavilion and Wanjuanshu, which were not under the management of Qian Laiye, also made the list.
As the saying goes, "A tree that stands out in the forest will be destroyed by the wind." If an industry is too popular, it will easily arouse the jealousy of other competitors and even joint suppression, which will bring you a lot of unnecessary troubles and problems.
So, Qian Lai came up with an idea, which was to hold joint events, leveraging the popularity of his own store to attract traffic to other businesses and achieve a win-win effect of cooperation.
Specifically, for example, Yipin Guo and Wangji Winery have launched a joint event. Any customer who spends a certain amount at Yipin Guo can get a coupon for the newly launched fruit wine from Wangji Winery. With this coupon, the customer can go to Wangji Winery to get a bottle of delicious wine for free.
Vice versa, guests who meet the consumption requirements at Wang Ji Winery can receive a 10% discount coupon for Yipin Guo, but such coupons are limited in number each day and are issued on a first-come, first-served basis.
For example, Qilixiang cooperated with the local old-brand pastry shop Suxinzhai to launch a limited-edition joint gift box, which contains Qilixiang's new products and Suxinzhai's signature dim sum. The gift box is exquisitely shaped and the dim sum tastes excellent. It has been very popular since its launch.
Moreover, because it is sold in limited quantities, everyone is proud to be able to grab the co-branded gift box, which has set off a new fashion trend in the city.
Things like this would happen again every once in a while, and the target of each joint venture would be different. Qianlai was always wealthy, and whenever there was a similar event, he would definitely spend money to place an advertisement in Lanzhou Weekly.
Now reading Lanzhou Weekly has become a custom in Lanzhou City. And since opening branches in other cities, the speed of information dissemination has become faster.
Originally, each copy of Lanzhou Weekly only had one broadsheet newspaper, but now some important news from other state capitals have been added, so that the content of each copy of Lanzhou Weekly has increased from one broadsheet newspaper to two broadsheet newspapers.
Such changes have enabled the people of Lanzhou to learn about major and minor events in the surrounding provincial capitals without leaving their homes.
In addition, Lanzhou Weekly will occasionally launch voting activities, inviting the public to participate in the voting, which greatly increases everyone's participation.
Because of this, the people of Lanzhou have become more and more fond of Lanzhou Weekly, and the subscription volume of the weekly has reached tens of thousands of copies per week.
As the number of subscriptions continues to grow, the advertising costs of Lanzhou Weekly naturally also rise.
Qian Laiye is never stingy when it comes to investing in marketing, because he knows very well that "you can't catch a wolf without risking your lamb".
Therefore, every time he reached a cooperation with other merchants, in order to achieve the best publicity effect, he would spend money on advertising space in Lanzhou Weekly.
Those merchants who are invited by Qianlaiye to cooperate will agree to cooperate with Qianlaiye just for the sake of free promotional space.
It turns out that this unique linkage strategy does produce significant results.
On the one hand, it greatly enhanced the interactivity and sense of participation between consumers and various brands. On the other hand, this strategy also successfully increased the popularity of each store and product sales.
More importantly, this can effectively avoid creating too many enemies due to excessive competition, thereby creating a virtuous business environment.
When the bosses who participated in the cooperation experienced the tangible benefits brought by the cooperation, such as increased visibility and sales growth, they all admired Qian Lai's superb money-making skills.
Many of them have secretly made up their minds that if there is any intention to cooperate in the future, they will definitely grab it.
It was with this idea in mind that, after expressing their attitudes and making their decisions, the bosses who chose to donate money to build roads acted quickly and handed over all the repair costs for their respective contracted sections to Qian Laiye before the deadline set by Qian Laiye.
With sufficient funds for road construction, Qian Laiye and Lin Wu immediately began to recruit workers and quickly formed several road construction teams.
After a short but efficient intensive training, the teams took action separately and simultaneously engaged in the busy construction work.
When estimating the cost of road construction, Qian Laiye and Lin Wu took into full account the key factor of project progress. In order to shorten the construction period, they were particularly generous when setting the workers' salaries and benefits.
They set a specific time for the completion of the project for the workers, and gave them double wages, three meals a day, and meat for every meal.
The workers, who had never enjoyed such good working conditions, were full of gratitude to the bosses who hired them to build the road.
After having enough food and drink, they worked extra hard and finally successfully completed the road repair work within their respective tasks before the end of the construction period.
After renovation, the roads in the central area of Lanzhou City and the official road outside the city have become brand new.
Not only has the road condition improved significantly compared to the past, becoming flatter and smoother, but the road width has also increased. The widest road can even accommodate three carriages running side by side.
At the same time, the Craftsmanship Workshop launched its first bicycle, which quickly swept the entire city of Lanzhou and became a new fashion trend pursued by people.
With the emergence of new means of transportation, Lanzhou has once again become the focus of attention from the outside world, and many foreign businessmen have flocked to it.
Orders for bicycles and wheelchairs from the workshop kept pouring in. However, soon after, a large number of imitations began to emerge on the market.
After all, for woodworking experts, it is not difficult to imitate the production if there is a template.
Faced with this situation, Qian Lai did not panic. He knew that the market was huge, and the huge market demand for these two means of transportation could not be met with their existing number of carpenters and apprentices.
The emergence of counterfeits is an inevitable trend, and they cannot stop it even if they want to. They just need to keep innovating and forging ahead to ensure their leading position.
The Jiangxinfang has always been known for its excellent quality. All its products are high-quality and naturally priced relatively high. The wealthy local class pursues taste and style and tends to prefer authentic Jiangxinfang products.
Those outside purchasing merchants do not care whether the brand is real or not. What they care about is that this new gadget has not appeared in other places yet. As long as they buy it and take it back, they will become the first people to sell these two new types of travel tools, and there will definitely be people rushing to buy them.
Without comparison, there is naturally no such thing as refinement or roughness. Rather than expensive authentic products, they would rather buy cheaper imitations and then bring them back to their local area and sell them at high prices, thereby maximizing profits.
As roads were gradually repaired and convenient means of transportation such as bicycles came into being, more and more people from other places flocked to Lanzhou. The city's business atmosphere became increasingly strong, presenting a scene of prosperity.
Lin Chuyi and Ping'an rode into Lanzhou City on horseback, and all they saw was a bustling, prosperous and vibrant scene.
Lin Chuyi watched all this with great joy, then jumped off the horse and handed the reins to Ping An, asking him to take the two horses to Lulutong and hand the horses to Lin Wu for settlement. After taking care of the horses, she asked him to go directly to Yipin Guo to find Qian Laiye without turning back to meet up with her. She planned to stay on the street and feel the changes in Lanzhou City.
After Ping'an received the order and left, Lin Chuyi walked slowly and leisurely along the street, carefully looking around as he walked.
There were crowds of people in the streets and alleys, and a constant stream of passers-by. All kinds of vendors gathered on both sides of the road. No matter what kind of business they were engaged in, they all looked happy. The sounds of shouting, hawking, chatting and laughing rose and fell, echoing in my ears.
Lin Chuyi felt a little dazed as she walked in it. Two years had passed, and she seemed to have adapted to the life here, as if this world was the world where she would live forever. Just stepping on this land again made her feel a joy from the bottom of her heart, as if... she was home?
After a moment, Lin Chuyi shook her head. What was she thinking about? The important thing was to work hard to earn experience points and live well.
Lin Chuyi realized that she was already starving. So she started to shop at various food stalls along the way. Among them, various skewers became the most popular food she bought.
The cooked skewers were wrapped in oil paper by the attentive vendors for the convenience of customers to carry. Lin Chuyi held the snacks he bought in one hand and tasted them as he walked.
Although these skewers look similar, they taste very different. Some of them are not to Lin Chuyi's taste, but she did not waste food and still insisted on eating all the skewers she bought.
When Lin Chuyi arrived at the entrance of Yipin Guo's main store, he only had a few empty oil paper bags and a long string of discarded bamboo sticks in his hands.
She handed the garbage to the shop assistant for disposal, and then followed another shop assistant to Qian Laiye's exclusive private room.
At this moment, Qian Lai had already learned from Ping An the news that Lin Chuyi had returned, and was patiently waiting in the box for Lin Chuyi to come and find him.
Originally, Qian Lai wanted to wait for Lin Chuyi to come over, let her have a good meal first, and then go to her residence together to discuss business in detail.
As a result, Lin Chu came alone, but she had already eaten her fill on the street.
Knowing that Lin Chuyi was not hungry, Qian Lai gave up the idea of letting her taste the new hot pot launched by Yipin Guo. He took Lin Chuyi out through the back door and returned to his residence.
Qian Lai also reported in detail the latest operating conditions of several brands in the study, so that Lin Chuyi could clearly understand the current development status.