diskusbooks Chapter 208 Hunger Marketing
Chapter 208 Hunger Marketing
The location of Huangzhuang is easy to find.
When I arrived at the gate of the imperial farm, I found that it was closed, but when I turned around, I found a shop on the left.
Tangji Soap Shop.
The wife of the Duke of Zhenguo naturally knew about it, but she had no idea when a soap shop appeared in the capital.
There were only a few young girls wearing the same dresses in the shop. They were the ones Shen Tang had just picked.
Sure enough, as soon as the wife of the Duke of Zhenguo revealed her identity and purpose of her visit, someone immediately went to the inner room and took out two bottles of pure dew that were the same as the one that Liu had sent.
"The master has given instructions. This is for the lady."
The little girl answered crisply, knowing when to advance and when to retreat.
"I wonder how much this hydrosol costs?"
"Twenty taels a bottle. Madam, just forty taels will be enough."
The price is not low.
But for the wife of the Duke of Zhenguo, twenty taels could not even buy her a pair of earrings.
Twenty taels of this beauty product that works so quickly is really a bargain.
The wife of the Duke of Zhenguo readily paid the money and carefully took the two bottles of pure water back to the Duke of Zhenguo's Mansion.
Not long after the wife of the Duke of Zhenguo left, several maids and nannies came to the shop to ask questions.
The girls in the shop had all received instructions, so naturally the few people didn't get any information from them.
However, the news that Tangji Soap Shop had opened outside the city spread.
Those who can afford to use soap are naturally considered to be wealthy.
Therefore, there were cars coming and going outside the imperial farm almost every day.
There are many people in the capital, but the goods in the shop are only those shipped from Jiangnan. After a few days, the warehouse is almost empty.
However, the person that the powerful and influential people in the capital talked about the most was the wife of the Duke of Zhenguo.
The reason was that the Imperial Concubine held a banquet, and the wife of the Duke of Zhenguo did not wear any makeup, but she outshone other women of her age at the banquet.
It even attracted butterflies to stop.
Fortunately, the imperial concubine is the daughter of the wife of the Duke of Zhenguo, otherwise the banquet would have been overshadowed by someone else.
This incident spread throughout the capital in just one day.
The wife of the Duke of Zhenguo was also kept by the imperial concubine to chat.
"Mom, this hydrosol is truly magical!"
The wife of the Duke of Zhenguo is only less than 40 years old now, and she takes good care of herself, so she looks particularly young.
"My lady, please smell it."
The imperial concubine came closer, and a faint scent of camellia refreshed her heart.
"Is this the new beauty cream Mom got? Is this the thing that attracts butterflies?"
The imperial concubine spoke curiously.
The wife of the Duke of Zhenguo nodded.
"A mother has such a good thing, but she doesn't think about her daughter?"
The imperial concubine said angrily.
"It's not that I'm reluctant to give it to Her Majesty. After all, it belongs to someone outside the palace. Her Majesty is worth a lot of money, so I dare not take any risks."
The Duke's wife spoke cautiously, after all, the daughters in the harem were the ones who slept next to the emperor.
This personal item came from outside the palace, so I really don’t dare to send it into the palace.
"But if your majesty likes it, I'll have someone send in a bottle."
After all, she only has two bottles left.
Although we sent people to ask the soap shop, they said they were out of stock.
"Mother, are you reluctant to part with this thing?"
"It's not that I'm reluctant to part with it. The price is not expensive, but it is rare."
The wife of the Duke of Zhenguo told the imperial concubine about the pure dew.
"I never thought that Ning Anhou could develop such a good thing."
The harem was not allowed to interfere in politics, but the name of Ning'an Hou was known to everyone in the Great Qi.
"Please help me buy more of this, mother."
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Da Qi also had many wives, all of whom devoted themselves to the rear quarters.
How could they not notice the changes in the wife of the Duke of Zhenguo?
Someone spent a large sum of money to get information from the Zhenguo Mansion. It turned out that the change in the skin color of the Zhenguo wife's skin and the fragrance that attracted butterflies were actually caused by the use of Tangji's pure dew.
Now, the entire Beijing elite circle knows the benefits of hydrosol!
Some people even thought that this was the gift that Hui Shuren sent on the birthday of the Duke Zhenguo’s wife last time.
Exquisite and luxurious carriages came out of the south gate of the capital city in an endless stream.
"Girl, please be kind and tell us when this hydrosol will be available!"
"Girl, our wife is willing to pay a high price for the hydrosol!"
"Miss, our wife is also willing to pay a high price!"
"Miss, my wife is the wife of Marquis Dingyuan!"
"We are from the Cheng'en Marquis Mansion!"
......
The soap shop was crowded with people, all of whom came to buy pure water.
But without exception, they were told that the store was out of stock.
The ladies and young ladies who were waiting were very anxious.
Ning'an Hou Mansion.
"My Lord, all the women in the capital want to buy this pure water now, why don't we sell it?"
Shen Dan reported the matter to Shen Tang and raised questions.
There are so many people who want to buy pure water now. A bottle costs twenty taels. If I take the opportunity to sell them all, I will make a fortune!
"It's called hunger marketing!"
The supply quantity and sales time of the product create a sense of scarcity, creating the "illusion" of supply exceeding demand, making people feel the urgency to buy.
Moreover, someone has already helped to advertise, so how could Shen Tang miss such a good opportunity?
It is very common in later generations. All those Internet celebrity stores and new product launches use this trick.
"Ten days later, spread the word that the hydrosol has arrived in the store. First come, first served!"
First come, first served, regardless of whether one's family background is noble or not.
Even if you have a prominent family background, so what? Considering how much favor she enjoys in front of Emperor Jing and her status as a marquis.
Even if someone has a higher status than her, she still has to give her some face.
The pure dew will be sold in ten days, and this news spread to every household like wildfire.
The ladies of each family were trying their best to get it.
Whoever can buy this first wave of pure water will be a big topic of conversation.
That night, several carriages were parked at the gate of the imperial manor.
A new shop opened next to Tangji Soap Shop.
The words "Pure Dew" are written on the plaque.
The next morning, when the clerk opened the shop door, he saw a long queue.
The people outside the shop saw the girl from the new shop put up a sign at the door of the shop.
"Twenty bottles are available for sale today, and each person is limited to one bottle."
As soon as the sign was put up, a lot of voices came from the crowd.
"There's only one bottle, and my wife told me to buy eight or ten!"
"I'm definitely not going to be able to buy these twenty bottles if I queue so far!"
"Fortunately, I had the foresight to come here last night."
Almost all those who come to buy pure dew are women from the inner palace, and they are also people around those noble ladies, so they basically know each other.
Twenty bottles of hydrosol were sold out.
Those who didn’t buy it can’t wait to ask when it will be on sale next time.
He even scolded those who queued up overnight.
Twenty families were laughing, and the rest were unhappy.
"Next time, you guys have to go overnight!"
When Shen Tang heard about this, he was also a little surprised.
I still underestimated the appeal of skin care products to wealthy women.