diskusbooks #473 - Mr. Lu: Can you lie down for once? (2 in 1 order required)
#473 - Mr. Lu: Can you lie down for once? (2 in 1 order required)
The head of Sony Interactive Entertainment's business division once mocked Peach Blossom Village:
"Ladies and gentlemen, to put it bluntly, the 4DRIII we at Sony have created aims directly for the 'benchmark' of the next generation of top-tier entertainment experiences!"
"Compared to other friendly companies' so-called 'Dreamworld' systems, it's not even on the same level."
"After all, Sony has been a leader in the audio-visual entertainment field for decades, diligently pursuing excellence. We have the world's top technical talent and equipment accumulation. Those 'dream experience' things that have sprung up following the trend are nothing more than imitations and clumsy copies."
"If you want to create a truly high-quality, substantial, and meaningful immersive experience, it's not something that can be done with mediocre skills! Sony has long been at the forefront in this regard, and we will continue to lead the trend, bringing unparalleled top-tier entertainment enjoyment to the world!"
However, Peach Blossom Village's game is now a huge success. Gunpei Yokoi's past disparagement had no effect. Many game players went to Gunpei Yokoi's personal channel to leave messages, sarcastically mocking him:
"Mr. Yokoi, you weren't holding back with your words back then. Now, Sony's embarrassing state with its somatosensory pods must make you feel ashamed, right? Dreamworld experiences have completely crushed you, honey!"
"Oh, isn't this the Sony bigwig who used to reside in an ivory tower? How is it that Sony's 'benchmark' experience has now become a joke in the industry?"
"I thought Mr. Yokoi's words were too boastful back then. Now it seems it was complete arrogance. Peach Blossom Village is the real standout, crushing you so-called 'pioneers' into smithereens."
"Honey, you're quite the smooth talker. But too bad, what you thought was a 'top-tier' entertainment experience has now become synonymous with 'bottom-tier'."
"I remember Mr. Yokoi said he wanted to bring 'unparalleled top-tier enjoyment' to the world? Now it seems he's given the world an unparalleled joke!"
"The Dreamworld experience, which Mr. Yokoi called a 'clumsy copy,' has truly slapped the face of you so-called 'industry leaders.' Isn't it time to reflect?"
"Watching the popularity of Dreamworld, I can't help but laugh. I remembered Mr. Yokoi's arrogant declaration of 'leading the trend' back then. Tsk, tsk, truly ironic."
……
Gunpei Yokoi closed his laptop, gazing at his reflection in the dim screen, and sighed deeply. The overwhelming ridicule and questioning online were like thousands of sharp knives repeatedly stabbing into his heart.
He got up and walked to the window. Dusk had already enveloped Tokyo's skyscrapers. Looking at the glass, he saw his face, full of fatigue and gloom. He remembered a few years ago, that face was full of confidence and pride. He naturally believed that Sony was the "leader" in this industry, and naturally believed that Sony could definitely lead a new round of entertainment revolution.
But now, that arrogance and blindness had been completely shattered. Replaced by endless loss and a cloud of frustration.
Gunpei Yokoi took out his wallet. Inside was a yellowed photo, a group photo of him and the Sony Interactive Entertainment team at a technical launch a few years ago. How proud and excited everyone looked then. But now, the smiles of his colleagues seemed like silent mockery and ridicule to him.
He slumped dejectedly on the sofa, his heart filled with unspeakable pain and guilt. How could he not see it? As early as a few years ago, the industry's technological trend had already pointed to the next generation of immersive entertainment and immersive experiences. But he was complacent, confined to Sony's old achievements, shortsighted, and blind to it.
Now, he finally tasted the painful price. Sony's somatosensory pod game platform had become a mess, an increasingly ridiculous joke in front of his peers. What made him even more ashamed was that his reckless and arrogant remarks back then seemed so ridiculous and self-deprecating now.
But what was even more painful was that there was an uproar within Sony as well. An internal email he had just received showed that the R\u0026D team responsible for the 4DRIII project had suffered unprecedented staff turnover, with a large number of technical backbones jumping ship to competitors.
Gunpei Yokoi covered his face, tears streaming down uncontrollably. He so longed for success, so yearned for glory, but fate was such a cruel mockery. Perhaps, he was simply not worthy of leading a new era.
He remembered the online mockery: "Mr. Yokoi, Mr. Yokoi, you need to wake up from your dream. The Sony of the past is gone forever, and the era of Peach Blossom has arrived!"
That's right, it's time to wake up. But this nightmare will last for a long, long time.
However, this is not over! There are bound to be more confrontations between Sony and Peach Blossom Village.
……
Major business, financial, management, and other media outlets began to tout President Lu of Peach Blossom Village for his various operations in developing the Peach Blossom Village Shenyou VR game console and the "No Night" somatosensory pod game.
Harvard Business Review - President Lu: The Extraordinary Business Philosophy of a Dream Maker
In this highly competitive entertainment technology industry, we have witnessed the rise of an extraordinary business leader - President Lu has achieved the remarkable achievements of Peach Blossom Village with his excellent business philosophy and wise decisions.
As the core instigator of Peach Blossom Village's Shenyou VR game console and the popular game "No Night", President Lu has demonstrated an unprecedented humanized management style. He deeply knows that employees are the most valuable resource of an enterprise, so he personally visits various departments, listens to employees' voices, and communicates sincerely. He encourages innovative thinking, supports talents from all walks of life to try boldly, and strives to create a relaxed and free working environment for them.
At the same time, President Lu is good at maintaining a high degree of keen sense of smell, capturing market trends and user needs in a timely manner. He pays close attention to the forefront of technology and adjusts product design and development strategies in a timely manner. During the product testing period, he personally experiences new games as soon as possible, striving to bring users a perfect entertainment experience.
What is admirable is that President Lu has a good command of management and has room for maneuver in dealing with complex situations. Once, the VR equipment R\u0026D of Peach Blossom Village encountered a major bottleneck, and there were also differences in opinions within the senior management, which once fell into a dilemma. At this critical juncture, President Lu made a decisive decision and adopted an innovative "dual-track parallel" approach, which finally solved the urgent need.
It can be said that President Lu has implemented management concepts such as "humanization", "foresight" and "innovation" into all aspects of the product, and finally created Peach Blossom Village, a top entertainment experience representing the new era.
His achievements not only prove that dreams can be realized, but also set a new business benchmark for the industry. We have reason to believe that under his leadership, Peach Blossom Village will create a more brilliant future!
Bloomberg Businessweek
Title: Sophisticated, shrewd, and wise - President Lu's humanized management style
In the face of the rapid advancement of the entertainment technology industry, President Lu, as the chairman of Peach Blossom Village, has demonstrated sophisticated, shrewd, and wise business talents, and successfully built this company into an industry leader.
His humanized management style has given us many surprises and inspirations. For example, unlike other entrepreneurs who are strict and harsh on their employees, President Lu treats people with kindness and deals with things calmly. He often has heart-to-heart talks with employees and patiently listens to their ideas and demands. It is this humanistic care that has won the wholehearted support of all employees, and everyone is happy to work hard, innovate and forge ahead under his command.
Another amazing thing is that President Lu has a forward-looking market sense of smell. He often communicates with users personally to understand their desires and pursuits for entertainment. Using these first-hand materials, he can accurately grasp the development direction of the market and adjust the company's strategic layout in a timely manner. The birth of the popular game "No Night" benefited from President Lu's advanced judgment and decisive decision-making.
In addition, President Lu also demonstrated a sophisticated and wise strategic vision. In the face of the numerous difficulties in the R\u0026D of VR game consoles, he cleverly adopted a "dual-track parallel" approach. On the one hand, he did not give up the original technical route, and on the other hand, he boldly tried disruptive innovation. In the end, this "offensive and defensive" strategy worked and achieved complete success.
In times of crisis, President Lu can always handle things with ease and calmness. Take the critical moment when the "No Night" project suffered a Waterloo as an example. President Lu resolutely took the initiative to rectify the team and inspire people, and finally made this epoch-making masterpiece make a gorgeous debut.
……
Pei Shengnan sat in his spacious office, staring at the news scrolling on the computer screen, his brows tightly locked together. On the screen was a report about the latest VR game console and flagship masterpiece "No Night" released by Peach Blossom Village. The scene was enthusiastic and the atmosphere was unbelievably fanatical.
Pei Shengnan subconsciously clenched his fists, his veins bulging. He looked around his dim office, his eyes lingering for a moment on several VR prototypes that had been abandoned for a long time. That used to be the crystallization of his long-nurtured efforts, but now it is outdated and abandoned.
"Lu Yu... Lu Yu, you bastard!" Pei Shengnan cursed in a hoarse voice, with a hint of surprise and anger in his tone.
He tapped hard on the keyboard, switching the pictures on the screen one by one. Every scene made him feel more and more energized. Those were the faces of enthusiastic young people. They were clustered in the experience area, tirelessly immersed in the world of VR games. Just a short time ago, Pei Shengnan had contemptuously commented that Lu Yu's VR game console was "just a toy".
Pei Shengnan irritably tugged at his tie, his Adam's apple rolling up and down under his skin. His eyes turned involuntarily to a row of trophies and honorary certificates on the wall opposite his desk, which were the various achievements he had achieved in the industry in the past. But now, they were like a mockery, reminding him that he was now declining, transforming from a former industry giant into a pathetic has-been today.
"Damn it, what the hell is going on?" Pei Shengnan roared and stood up. He strode to the floor-to-ceiling window and put his hand on the heavy curtains. With a force, the curtains were pulled open suddenly, and the sun shone on his face.
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He stared blankly at the skyscraper outside the window, which stood tall on the Tokyo skyline. Just a short time ago, he had said to his colleagues: "That building is Lu Yu's wishful thinking, waiting to be destroyed by my own hands."
Now it seems that he is the one who has been laughed at. Pei Shengnan took a deep breath and made up his mind silently. He would make Lu Yu pay the price for his arrogance, and he must not sit idly by!
In the office, only the sunlight at the window flickered, and Pei Shengnan's angry panting.
……
Inside the Peach Blossom Village villa, rays of sunlight poured in through the floor-to-ceiling windows, casting a warm glow on Lu Yu's face. He was sitting upright on the sofa, his hands weakly hanging by his sides, his expression a little dazed and blank.
On the TV, the live broadcast of the "No Night" trial meeting around the world was being broadcast.
The entire venue below the stage was boiling, with happy young people everywhere. They were clustered in various experience areas, tirelessly immersed in the virtual world of the game. The audience's cheers and applause rose and fell, and the atmosphere was so enthusiastic that it was unbelievable.
Below the live broadcast screen, the outstanding achievements of this game, which carried Lu Yu's years of hard work, were displayed in the form of scrolling bars:
Record-breaking pre-sales, unprecedentedly popular sales, and sell-out waves wherever it went. The numbers are constantly being updated, and each number is staggering.
Lu Yu blinked his eyes and looked around the living room of the luxurious villa where he was, a little blankly.
Rich's rustic wooden fireplace, Vittorio's classic grandfather clock, and Bockley's hand-woven high-end carpet. All of this used to be his dream of pursuing a luxurious life, but now they are all boring.
But just a moment ago, he was still doubting, and even had a dark premonition about the final failure of the game.
After all, this road is too bumpy, and the time and money invested are terrifying.
How many times did he wake up laughing in the middle of the night, thinking that his anti-involution plan had finally succeeded!
Lu Yu threw the remote control in his hand aside weakly, making a heavy sigh. He leaned his head weakly on the back of the sofa, his eyes wandering, and finally stopped on the swimming pool illuminated by the sun outside the window.
Can't you guys just lie down once?
His eyes were wet at some point, and Lu Yu swallowed hard.
He then belatedly realized that he had realized his game industry aspirations in his previous life, which were considered crazy and wishful thinking by outsiders.
Looking around, everything he owns now has far exceeded his initial dreams.
His Dreamworld somatosensory pod has truly become a technology that leads the game industry revolution.
On the TV, the entire audience began to shout Lu Yu's name, and the atmosphere became more and more enthusiastic. For a time, Lu Yu only felt a blank in his brain, and his whole body seemed to be flowing with electricity, so excited that he could not control himself.
This kind of chicken-blood atmosphere will sooner or later affect the company's employees,
"No, no, we must take more radical measures!" he muttered to himself, revealing an almost crazy expression.